Atlanta Life Insurance Co.
142-148 Auburn Avenue
Sweet Auburn Historic District
Atlanta, Georgia
1. Atlanta Life Insurance Company Main
Building (the building to the right in elevation
at top).
Original Owner: Alonzo Herndon
Built: pre-1892
Architectural style: Neo-classical façade added
in 1927.
Contractor: A.H. Aiken
Original Use: Originally a residence, this structure
housed the Atlanta Life Insurance Company from 1920-1980.
Re-adaptive Use: Waiting for renovation.
2. Atlanta Life Insurance Company Annex
(the building to the left in elevation at top).
Original owner/builder: Alonzo
Herndon
Built: 1936
Architectural style: Neo-classical
Original Use: This structure, along with the main building,
housed the Atlanta Life Insurance Company from 1936-1980.
In 1980 the company moved to the adjacent modern building
in photo at left.
Re-adaptive Use: Waiting for renovation.
In 1905, after extrordinary success in barber
shops and real estate, Alonzo Herndon was approached by two
prominent black church pastors. One of them, Rev. Peter Bryant
of Wheat Street Baptist Church,
had recently formed the Atlanta Benevolent & Protective
Association, and was in dire need of capital. Herndon agreed
to buy the small benevolent association for $140 and, with
the acquisition and reorganization of two other companies
in September of that year, formed the Atlanta Mutual Insurance
Association, later to be the Atlanta Life Insurance Company
Through one acquisition and merger after another,
Atlanta Life grew. The clients of small, failing companies,
who were in jeopardy of losing their policies, were given
reprieves when taken over by Atlanta Life. Confidence in the
company and in Herndon's ability and judgment grew. An editor
of the Atlanta Independent newspaper, wrote, "When people
buy a policy in Atlanta Life they are buying Alonzo Herndon."
In 1920, the company moved to 148 Auburn Avenue
and in 1980 moved from these aging facilities to a new corporate
structure next door.
Upon Mr. Herndon's death in 1927, his son,
Norris B. Herndon, became president, leading the company to
unprecedented growth following the Depression. The tradition
of business excellence and community service
continued with Jesse Hill, Jr. (Butler Street was renamed
after him in 2002), who succeeded to the presidency in 1973
and was sustained by Don Royster, Sr., who in 1992 became
the company's fourth president. Charles Cornelius, becoming
the fifth president and chief executive officer in June 1996,
carries on the company's proud legacy.
Credit for several direct quotes within the
above information (also the present day website of Atlanta
Life Insurance Co.):
http://www.atlantalife.com/ .
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